The Kartell luminaire stand for Maison et Objet 2024 is a captivating fusion of historical grandeur and contemporary sophistication. Inspired by the Palace of Versailles, the space evokes the splendor of Paris, the host city of the exhibition. However, it has been reimagined with a modern twist, painted entirely in white to reflect Kartell’s modern aesthetic.

The reception area, featuring the brand’s flagship furniture, is located in the center of the stand, allowing customers to appreciate the lamps on display on either side.

The whiteness of the stand recalls the brand’s modernity, while the moldings and mirrors echo its classic feel.

This design approach serves to accentuate Kartell’s luminaires, placing them at the forefront of the exhibit while paying homage to the timeless elegance of Paris.

BRAND

Kartell is an Italian design brand specializing in the manufacture of plastic products.

TARGET AUDIENCE

The « looké décalé » are creative minds in their thirties who love art and vintage collectibles. They like to attract attention with their colorful, patchwork-style interior.

INSPIRATION

The Kitsch style is too eccentric and considered old-fashioned. It is born from the accumulation of styles, colors, textures and patterns.